Advertising Guidelines
A clear, brand-safe guide for advertising with Organicboi.com.
Organicboi is committed to presenting advertising that is credible, clearly identified, and appropriate for a trusted wellness publication. All advertisements must meet our quality, accuracy, transparency, and brand-safety requirements.
At a glance
Recommended campaign set: For broad desktop and mobile coverage, supply 728 × 90, 300 × 250, 300 × 600, and 320 × 50 creatives. A 970 × 250 and 320 × 100 version may be added for larger-impact placements.
Advertisement dimensions
Dimensions are listed width × height in pixels. Availability depends on page layout, device, campaign, and inventory. Organicboi may responsively resize or substitute an approved companion creative while preserving its aspect ratio.
| Placement / format | Dimensions | Primary device | Typical use |
|---|---|---|---|
| Leaderboard | 728 × 90 | Desktop / tablet | Header, between sections, or above footer |
| Billboard | 970 × 250 | Desktop | High-impact premium placement |
| Medium rectangle | 300 × 250 | All devices | In-content, article end, or sidebar |
| Half page | 300 × 600 | Desktop / tablet | Premium sidebar placement |
| Mobile leaderboard | 320 × 50 | Mobile | Compact mobile header or footer placement |
| Large mobile banner | 320 × 100 | Mobile | Higher-impact mobile placement |
| Wide skyscraper* | 160 × 600 | Desktop | Tall sidebar inventory, when available |
*Limited or custom inventory. Confirm availability before producing creative.
Creative specifications
File requirements
- Preferred formats: JPG or PNG. Non-animated GIF and HTML5 require advance written approval.
- Recommended maximum file size: 150 KB per standard display creative. Smaller, optimized files are encouraged.
- Use RGB color mode and export at the exact requested pixel dimensions.
- Keep logos, calls to action, and essential copy at least 10 pixels from each edge.
- Include a visible brand or advertiser name and a clear border when the background could blend into the page.
- Supply a working HTTPS landing-page URL, campaign dates, tracking instructions, and an advertiser contact.
Design standards
- Use legible type, strong contrast, high-resolution images, and concise messaging.
- Buttons and calls to action must accurately describe what happens after a click.
- Do not imitate Organicboi editorial layouts, navigation, alerts, download buttons, or interface controls.
- No flashing, strobing, auto-playing audio, forced redirects, pop-unders, or creative that interferes with reading.
- Submit separate mobile creative with shorter copy and larger type rather than shrinking desktop artwork.
Accessibility
- Use sufficient color contrast.
- Do not communicate an offer or warning through color alone.
- Provide a short text description or alt-text suggestion when requested.
Content and brand-safety standards
Required
- Claims must be accurate, supportable, current, and consistent with the linked landing page.
- Health, nutrition, environmental, performance, and scientific claims must be appropriately qualified and backed by reliable evidence.
- Paid content must be clearly distinguishable from independent editorial content and may carry labels such as “Advertisement,” “Sponsored,” or “Paid Content.”
- Advertisers must possess all necessary rights, permissions, releases, licenses, and substantiation.
- Offers, prices, availability, deadlines, eligibility rules, recurring charges, and material limitations must be clearly disclosed.
Not accepted
- False, deceptive, sensational, discriminatory, defamatory, or intentionally misleading content.
- Unsupported disease-treatment, cure, guaranteed-result, rapid-weight-loss, or misleading before-and-after claims.
- Malware, deceptive downloads, phishing, cloaking, misleading redirects, or materially altered landing pages.
- Content promoting illegal products or services, weapons, hate or harassment, explicit sexual content, tobacco or nicotine products, or unsafe conduct.
- Political, gambling, alcohol, cannabis, pharmaceutical, supplement, financial, or similarly regulated advertising without advance review; Organicboi may decline these categories entirely.
- Ads that exploit sensitive personal characteristics, medical conditions, body image, fear, or vulnerability.
Editorial independence
Advertising relationships do not guarantee editorial coverage, favorable reviews, links, rankings, endorsements, or influence over Organicboi’s editorial decisions. Organicboi may place competing advertisers within the site unless exclusivity is included in a signed agreement.
Submission and review
- 1Confirm. Confirm placement availability, dates, objectives, targeting, and pricing.
- 2Submit. Send final creative, destination URL, dates, tracking details, billing contact, and any claim substantiation.
- 3Review. Allow at least 5 business days for technical, editorial, and brand-safety review.
- 4Revise. Return requested revisions promptly. Material changes may restart the review period.
- 5Launch. Approved creative is scheduled after agreement and payment requirements are satisfied.
Changes and replacements
Submit creative replacements at least 3 business days before the requested change. Organicboi may pause a campaign if creative, claims, links, or landing-page behavior become noncompliant.
Tracking and reporting
- Third-party click tracking may be accepted when disclosed and technically compatible.
- Tracking must comply with applicable privacy laws, consent requirements, and Organicboi privacy practices.
- Figures may differ across systems because of filtering, time zones, latency, or measurement methods.
- Specific reporting, make-good, viewability, or performance commitments apply only when stated in a signed agreement.
Commercial terms
Rates, payment schedule, cancellations, make-goods, campaign caps, exclusivity, and other commercial terms are established in the applicable proposal, insertion order, or advertising agreement. Acceptance does not guarantee a particular number of impressions, clicks, conversions, or business results unless agreed in writing.
Ready to advertise?
To discuss advertising opportunities with Organicboi, email advertise@organicboi.com. Please include your company name, preferred placement, campaign timing, and advertising goals.
Policy notice: These guidelines may be updated as Organicboi’s products, site design, legal requirements, and technology evolve. A signed agreement controls if it conflicts with this guide. Organicboi retains final discretion over advertising acceptance, placement, labeling, and removal.
